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Scoring Methodology

Every signal and weight we use to compute your SEO, AEO, and GEO intelligence scores — fully transparent.

SEO

SEO Score

Search Engine Optimization — 9 signals
SignalWeight
Page Speed
Core Web Vitals and page load performance
15%
Meta Tags
Title, description, and Open Graph tag presence and quality
15%
Crawl Health
Crawl errors, broken links, and redirect chains
15%
Structured Data
Schema.org / JSON-LD markup presence
10%
Mobile
Mobile-friendliness and viewport configuration
10%
Internal Links
Internal linking structure quality
10%
Images
Image alt tags, optimization, and format
10%
HTTPS
HTTPS enforcement and mixed content detection
8%
Canonicals
Canonical tag correctness
7%
AEO

AEO Score

Answer Engine Optimization — 6 signals
SignalWeight
FAQ Schema
FAQPage structured data (JSON-LD / Microdata)
20%
HowTo Schema
HowTo structured data presence
15%
Q&A Heading Patterns
Question-style H2/H3 headings that answer engines prefer
20%
Featured Snippet Ready
Content formatted for Google featured snippets
15%
Direct Answer Concise
Concise direct-answer paragraphs after headings
15%
Heading Hierarchy
Proper H1 → H2 → H3 heading hierarchy
15%
GEO

GEO Score

Generative Engine Optimization — 6 signals
SignalWeight
Factual Claim Density
Factual claims with numbers, stats, and data points
20%
Source Attribution
Citations, references, and outbound authority links
15%
Content Chunks
Well-chunked content with clear H2/H3 section structure
20%
Unique Data
Tables, comparison lists, and structured data elements
15%
Author Authority
Author/Person schema, credentials, and E-E-A-T signals
15%
Freshness
Content recency signals — dates, last-modified, Article schema
15%
How scores are calculated: Each signal is scored 0-100, then multiplied by its weight. The weighted scores are summed to produce the final category score (0-100). All signals within each category sum to 100%. Scores are computed from DataForSEO on-page crawl data — no subjective judgement, no manual adjustment.